Your future is here.
Whether you're interested in a career in IT, marketing, sales, finance, or automotive service,
great long-term opportunities can be found in new car and truck dealerships.





Retail Auto Roles


Automobile dealers offer a vibrant and fun atmosphere, well-paying positions, and unlimited advancement potential. All of this makes a retail auto career a great choice for new grads, new arrivals to Canada, and seasoned professionals looking to make an exciting career change!



The administrative assistant helps the general manager and the controller/accountant with all aspects of their roles, including maintaining business operations and administrative records, and assisting management in important administrative tasks.


The assistant accountant supports the controller or accountant, performing many different accounting-related tasks. Expertise and experience in bookkeeping, and knowledge of the entire accounting cycle are ideal prerequisites for this role.


The bookkeeper records the financial operations of the dealership, including preparing invoices, managing financial data and accounting documentation, and compiling and scrutinizing accounts records. The bookkeeper also reconciles statements, issues payments to suppliers, maintains customer accounts and accounts receivable, oversees collection on overdue accounts, and reconciles and deposits payments to the dealership.


The Contoller or accountant is responsible for financial control of the company. Responsibilities include managing all financial planning and accounting procedures, and reporting on the dealership's financial position to the dealer principal or general manager. The accountant also manages the dealership's relationships with financial institutions and shareholders, and develops reports and control systems to improve efficiency, maintain accurate records, and implement and maintain data management systems.


The customer relations supervisor develops and administers the dealership's customer relations program. These activities are aimed at building and retaining a loyal client base. Customer relations also acts as the liaison between the dealership and its clientele, and represents the dealership with its clientele.


The general manager is responsible for managing the business and its performance, and leading the entire dealership team. General Managers report to the Board of Directors or Dealer Principal, and are assessed based on delivery of the dealership's business objectives, profitability, and customer satisfaction and retention.


The HR coordinator develops, implements, and manages personnel programs and policies, supporting managers with hiring, training, performance evaluations, remuneration, occupational health and safety, and all other elements of human resources management.


Marketing develops and implements programs to attract prospects and retain clients. The marketing supervisor examines the dealership's clientele, looking for opportunities to increase their loyalty and improve their customer experience. Marketing also analyzes the retail auto market in the surrounding area, to identify prospects and develop effective communications programs to attract those prospects.


The operations and systems supervisor ensures the organization's networks and systems function properly and support all aspects of the business. This includes directing and coordinating the acquisition, installation, management, and maintenance of internal communications and information systems and equipment.


Quality control is responsible for applying the quality systems and procedures adopted by the dealership. The quality supervisor plans, coordinates, and conducts quality control activities for all departments, to ensure optimum performance.


Reception is a hotbed of activity in a new car and truck dealership. The receptionist answers the phone, reroutes calls, takes messages, and answers questions in a courteous and professional manner. The receptionist also welcomes visitors, enquires about their needs, and refers them to others accordingly.


The supervisor of training ensures all employees are adequately trained to perform their roles effectively, by planning, coordinating, and conducting training programs for dealership personnel.


The apprenticing bodyworker repairs body parts and the bodywork of damaged vehicles, under the supervision of an experienced bodyworker, and based on the manufacturer's and dealer's technical requirements and timing guidelines.


Apprenticing painters work under the close supervision of an experienced painter, restoring the bodywork of damaged vehicles to the manufacturer's and dealer's quality standards.


The assistant body shop manager provides administrative support for body shop operations, including evaluating vehicle damage and developing repair estimates for insurance claim and customer approval purposes.


A body shop manager directs the work activities of all body shop employees, including their productivity, and adherence to deadlines and quality standards. The manager is also responsible for department profitability, expense control, and customer satisfaction and prospecting.


The bodywork technical advisor provides administrative support and customer service on behalf of the dealer or general manager when bodywork is being subcontracted to another organization. This includes evaluating damage to determine the repair costs for insurance claim purposes.


Repairs body parts and the bodywork of damaged vehicles, based on the manufacturer's and dealer's technical requirements and timing guidelines.


Painters restore body parts and the bodywork of damaged vehicles, based on the manufacturer's and dealer's quality and timing standards.


The controller or accountant is responsible for financial control of the body shop, including financial planning and accounting procedures, and relations with banks, shareholders and the financial community. Duties include reporting the body shop's financial position to the general manager, analyzing sales and expenses, developing control systems to increase efficiency, keeping accurate records, and implementing and maintaining information systems.


The estimator prepares repair quotes according to the manufacturer's standards and repair procedures, and supervises adherence to the estimate during the repair.


The body shop foreman supervises personnel, assigns specific tasks, and is responsible for quality control and time allocation for all repairs.


The accounts reveivable clerk verifies credit, keeps and reconciles accounts receivable records, and manages the collection of accounts, updates financing and credit files, and participates in administrative tasks.


The credit manager in a heavy truck dealership oversees administration of credit and financing, accounts receivable and past due accounts. The credit manager also negotiates and approves financing agreements, and advises management on the credit function.


Heavy truck technicians repair and maintain commercial and industrial trucks with diesel or gasoline engines, based on the dealer's or manufacturer's time estimates and quality standards.


The heavy trucks parts buyer manages the stock and purchase of parts, jointly with the parts manager, and performs related administrative tasks.


The parts driver delivers and picks up parts and materials for the dealership.


The PMP coordinator administers the preventive maintenance program, and ensures customers satisfaction by verifying the quality of the preventive maintenance inspections and work performed by the certified technicians.


The sales advisor sells new and used heavy trucks, applying the dealership's gross profit, volume, and customer satisfaction standards.


The new trucks sales advisor sells new heavy trucks, applying the dealership's standards of gross profit, volume, and customer satisfaction.


The sales advisor sells used heavy trucks, applying the dealership's standards of gross profit, volume, and customer satisfaction.


The heavy trucks sales coordinator helps the sales team, by performing administrative tasks that support the purchase, sale, and delivery of trucks.


The shop foreman ensures that repairs are completed correcty and efficiently by qualified technicians, and that the after-sales service supports high customer satisfaction.


The parts sales representative proactively contacts wholesale customers and prospects in person or by phone to sell them parts and accessories.


The warranty administrator processes and authorizes warranty claims based on the manufacturer's or warranty supplier's criteria. They are responsible for processing exceptional or contentious claims. The warranty administrator works closely with the body shop and after-sales departments, and informs internal personnel on all warranty matters.


The wash clerk cleans new and used trucks, based on approved estimates, the dealership's quality standards, and manufacturer specifications.


Field sales personnel contact regular wholesale customers and prospects personally or by phone to sell them parts and accessories.


The parts or fixed operations assistant helps the parts manager control the parts inventory and perform other administrative tasks, and assists the parts counter clerks with their duties.


The parts clerk sells parts to customers at the counter or by telephone, and through the dealership shop.


The parts clerk delivers and picks up parts and equipment for parts and other departments to ensure the timely completion of service acitivities.


The parts manager oversees personnel management, purchasing, pricing, merchandising, advertising, and stock management to achieve the department's objectives.


The warehouse clerk receives and ships parts, and keeps them organized for inventory control purposes.


The assistant sales manager helps sales advisors complete transactions and finalize sales and lease agreements, based on the dealership's profit standards, and to the satisfaction of dealership clients. The assistant sales manager also helps the sales manager with administrative tasks.


The business manager produces additional revenue for the dealership, by selling financing and insurance programs and other after-sales items to new and used vehicle buyers.


The delivery coordinator delivers vehicles to customers in a professional and courteous manner, and performs various support functions at the request of their superior and to ensure customer satisfaction.


The fleet manager leads the fleet customer relationship, the tendering process, and sales and follow-up for fleet accounts.


The general sales manager oversees a high-volume sales department, supervising the new and used vehicle sales managers. The general sales manager is responsible for customer retention and profitability, and is knowledgeable about the dealership's potential market, performance standards, and each department's profitability threshold.


The hostess position is more common in larger dealerships. The hostess greets customers as they arrive in the showroom, answers basic questions, and refers them to the appropriate team members in the dealership.


The new or used vehicle sales advisor provides advice and sells or leases new and used cars, based on the dealership's gross profit and customer satisfaction guidelines.


Internet sales managers answer online inquiries and ensure the dealership optimizes its online presence to market, sell, and pre-sell new and used vehicles.


Lease managers lease vehicles to customers and ensure that short-term leasing services turn a profit.


The lease renewal manager is responsible for the dealerhsip's portfolio of leased vehicles, ensuring customer satisfaction and efficient lease returns and resales.


The lot person acknowledges the arrival of each new or used vehicle, makes a summary inspection to identify any damage to the vehicle during transport, and prepares a damage report if necessary. The lot person also parks the vehicle based on the dealership's organization critieria, and enters the vehicle in inventory.


The sales manager's role is to ensure customer retention and new and used sales profitability. This includes managing personnel, understanding the potential market, establishing sales and margin performance standards, and understanding the profitability thresholds of each department.


The sales advisor helps customers buy or lease their vehicle, providing informtion, advice, and great customer service.


The sales assistant helps the marketing director and the sales manager, by performing administrative tasks required to improve the customer experience in the sales process.


Responsible for customer retention and new sales profitability, the new car sales manager oversees the sales team, is knowledgeable about the dealership's market, and drives the department's financial and customer satisfaction performance.


The used vehicle sales manager is responsible for customer retention, and the profitability of the used vehicle department. This includes evaluating, purchasing, reconditioning, displaying, and marketing the stock of used cars.


Reporting to the manager of fixed operations or the general manager, the after-sales manager directs after-sales department personnel to optimize billable hours. They also oversee the customer experience, manage costs, and direct after-sales department reporting.


Apprenticing technicians act under the supervision of a technician, conducting repairs and providing maintenance to customer and dealership vehicles.


A qualified technician is capable of diagnosing problems and carrying out repairs. Some technicians are specialists in specific areas, while others are generalists with capabilities in all types of repairs and maintenance.


The cashier receives payments and documents for after-sales transactions, and plays an essential role in overall customer relationship management and customer satisfaction.


The claims clerk prepares, records, and submits claims under the manufacturer's warranty program on the client's behalf.


The customer service clerk contacts customers to arrange maintenance recommended by the manufacturer and to promote specials or other after-sales services. Customer service clerks also follow up with customers following appointments to confirm they're satisfied with their service experience.


The customer transporation clerk supports the client relationship, by driving clients to their homes or offices, and picking them up when their vehicle service is complete.


Department assistants support department personnel in completing their tasks, helping with customer service and administration activities.


The after-sales department clerk supports all personnel in the after-sales department.


The manager of fixed operations reports to the general manager or dealer, and is responsible for the operations of several departments' efficiency and profitability, including after-sales, parts, and the body shop.


The health and safety supervisor establishes and promotes a healthy workplace, where safety and accident prevention are priorities. The H&S supervisor acts on behalf of senior management, and with the support of the occupational health and safety committee members.


The shop dispatcher plans and manages the progress of maintenance work in the after-sales department to ensure quality repairs and customer satisfaction.


The shop foreman ensures repairs are correctly and efficiently completed by qualified technicians, and that the after-sales department maintains a consistently high standard of customer satisfaction.


The technical or service advisor welcomes service customers, and gathers information to identify their repair and maintenance needs. The advisor also sells maintenance services, organizes the work schedule, and works to ensure excellent customer service.


The aestetics clerk cleans and details new and used cars for delivery to buyers, and existing customers' cars as required. The time alloted and specific treatments performed are based on the dealership's and manufacturer's standards, or a customer-approved estimate.


TBD